This picture sparked a conversation between me and my pal, D., and we agreed it might be fun to talk it out on our respective blogs, so keep your eye on
DeBordian Perruque for his take on the issue. My response to this pic is, “It's cute, but...” I've got a problem with this Disney Princesses Craze.
It seems that not a trip to the grocery store passes that I don't see a young girl regally riding in her shopping cart carriage, or throwing a fit in the middle of the aisle, made up in full princess regalia. Now, there's no way of getting around this – it must be said: I am getting old. A couple of monumental events have recently taken place in my brain to alert me to this fact. The first is a growing outrage to the ubiquitous exposed midriffs and short, short skirts of my fellow female clothed persons, and the second occurred about a week ago when I saw a couple of kids playing on a slip-n-slide. A slip-n-slide, you may recall, is that ingenious piece of plastic you spread out on the grass, wet down with a hose and then run and throw your body on, in an attempt to slip and yes, slide, to the other end. “Jesus Christ!” I thought. “Those kids are going to ruin their knees!” And then I knew it. I'm old. So, please keep in mind that when I say BACK IN MY DAY I don't like it any more than you do. But back in my day, we didn't wear costumes to the grocery store. We wore them on Halloween.
I was thinking about this phenomenon of the new work-a-day costumed child and it occurred to me that
back in my day, if one had a special outfit for Halloween, it was because one's mother slaved over the sewing machine in her free time to make it. And she wasn't thrilled about you wearing it to school and then traipsing all over the neighborhood in the dark, potentially ruining her hard work. Plus, your little sister would need to wear it next year. These days, you can buy a princess outfit for $14.99 any day of the year. I have to admit, when this merchandising started coming out a few years ago, I thought, “If I had a daughter, I'd dress her in that so fast her head would spin!” But as my friends started procreating and I forayed into the children's sections to buy presents, and noticed the gender divide between “girls” things and “boys” things (I'm talking about the INFANT section) I starting questioning my attraction to these little pink outfits.
The Princess Craze bothers me for a couple of reasons – the first is that it's so consumer-based, and worse, it's
Disney consumer-based. What people are literally buying into is a pretty insidious brand of femininity. Cinderella “gentle and soft-spoken” (according to the Disney Princesses website) had a small shoe size and won that ultimate prize: marriage to a prince. Snow White had a “pure, lovable nature”, was put into a deep sleep and kissed awake by a prince. Ditto for Sleeping Beauty. Finally late-20th century princesses like Belle and Ariel get descriptive markers like “headstrong” and even remain conscious throughout most of their movies, but the narrative remains the same. The sweet, trusting, beautiful, beyond thin, young woman suffers the injustices of an evil (generally ugly, fat) so-and-so and then gets saved and marries the handsome prince. Reinforcing the white (with very few exceptions), hetero-normative stereotype is a $3 billion dollar a year business, and presents a fairly ridiculous set of role models for children. In a consumer-based society like ours, do we really need one more piece of crap with a dubious message? (for sale: a pink
Disney tv: “Perfect for your little princess' royal television viewing.” )
Perhaps you're wondering why I think thin, gorgeous, nice, trusting, pure, gentle, soft-spoken role models are
ridiculous role models? Sure, those are nice qualities, but they're not really useful, and they can be harmful goals for girls. Peggy Orenstein writes in a
2006 article for the New York Times:
There are no studies proving that playing princess directly damages girls’ self-esteem or dampens other aspirations. On the other hand, there is evidence that young women who hold the most conventionally feminine beliefs — who avoid conflict and think they should be perpetually nice and pretty — are more likely to be depressed than others and less likely to use contraception. What’s more, the 23 percent decline in girls’ participation in sports and other vigorous activity between middle and high school has been linked to their sense that athletics is unfeminine. And in a survey released last October by Girls Inc., school-age girls overwhelmingly reported a paralyzing pressure to be “perfect”: not only to get straight A’s and be the student-body president, editor of the newspaper and captain of the swim team but also to be “kind and caring,” “please everyone, be very thin and dress right.”
The Image is so powerful. I grew up playing with Barbies, and I can tell you, daily admiration of something that thin and long-legged can really skew a person's vision of reality. Girls today are faced with a media onslaught that's got to be at least 10 times worse than when I was a kid, and I just find it hard to believe that they're going to have the tools or the maturity to deal with these issues (I know I didn't) And I truly don't understand why parents are perpetuating this craze (I mean, they are, after all, the complicit consumers.)
Regarding the young feminist in question, please don't misunderstand me – I know that a Feminist “looks like” just about anything, and I love playing dress-up as much as anybody (see my post about the Harry Potter opening). I'm just quite concerned about the future. I wish that my little sisters of the world had better role models than I did, but I don't think they do. And, no, I don't like those Bratz dolls either.